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- Do thorough keyword research
- Identify 10 core keywords that are relevant to your niche.
- Set the keyword difficulty level in SEMRUSH from 0 to 20.
- Collect 200 to 300 related keywords so that you can do a comprehensive keyword research.
- Comprehensive Content Audit
- Export all published blog post data from Google Search Console to a CSV file.
- Setting Goals: Leave as is, rewrite, upgrade, or merge content.
- Perform Content Audit Results
- Merge articles that have overlapping content and use 301 redirects to point less clicked articles to more clicked articles.
- Upgrade articles that are ranking well but not as well by adding new trends, stats, or segments that your competitors have but you don't.
- Rewrite articles that don't meet the search intent at all or are of poor quality.
- Set up internal links to ensure that articles on similar topics link to each other.
- Setting Content Operation
- Write a few articles per week, and it is recommended that you keep it to less than one article per day to ensure the quality of your content.
- Create SEO landing page
- Identify 5 to 10 keywords with high search intent and create templated landing pages for those keywords.
- Creating Exciting Content
- Research the top three articles for the target keyword to understand their content features.
- Include the latest trends, statistics or facts in your articles.
- Add a Frequently Asked Questions (FAQ) section at the end of the article.
- Link your content regularly
- Add as many relevant internal links as possible, but make sure it doesn't interfere with the user experience.
- Competitor Backlink Audit
- Extract all the links of your competitors from Google Forms, remove low quality links, crawler links, link farm links, etc.
- Add categories for each link type, such as PR links, guest posts, paid links, etc.
- Initiate link construction
- Identify 5 to 10 markets that are relevant to your field but are not direct competitors.
- Identify 5 to 10 long-tail keywords that your ideal prospects rank for.
- Let VA search for these keywords and extract potential customer information into a Google Form.
- Find the contact email addresses of these potential customers.
- Create an outreach email template.
- Continuous tracking
- If your competitors outrank you with better content, upgrade your content in time.
- If a competitor's ranking rises significantly, investigate why.
- If a competitor obtains a new high quality link, reverse engineer it.
- If certain blog posts fail to rank, conduct a root cause analysis and adjust your strategy.
