For the website in the search engine white hat optimization, is nothing more than the station framework, station content, off-site links, although the general module is around these aspects of the start of the optimization, but each SEO according to their own experience have their own side of the direction of the input, here I will share my SEO optimization of the official website of the B class enterprises thinking.

I. Flow

To get more search engine traffic, you have to make the keyword name more forward, according to the search engine principles and algorithms can be optimized from three general directions:

1. Internet search engine

Search engines rely on crawlers to crawl web data, crawlers are also known as web robots, it is a kind of program or script that crawls information automatically according to certain rules. From the definition of the name we can summarize the characteristics of the reptile label: machine, rules, automatic. In layman's terms, it is like a train, efficient but can only run in a specific track. So we build the website framework, templates, code must meet the tastes of the search engine in order to get the favor. That's why the same content, published on some sites can quickly get indexed and ranked.

2. Visitors

If optimizing the structural framework of a website is one level of SEO, then the content of the website is the second level. The content is the carrier of the website and the target of the users. Attracting visitors and retaining them is also an important factor in stabilizing and improving website rankings. The more visitors to the site indicates that the positioning of the keywords can match the user's search needs, the longer the user stays on the site indicates that the site experience is better, and these user searches, clicks (IP, PV, UV) and other behavior will be tracked by the search engine records. Eventually, according to the rules predetermined by the search engine algorithm engineers to give points, and in the many websites compared in the search results of the ranking order.

3. External Link Voting

External linking is commonly known as letting other websites vote for your website. The role of external links in SEO is to stabilize the ranking and reduce the fluctuation of keyword ranking.

II. Marketing

For the search engine, the most wanted is to present for the search results can solve the user's needs and facilitate the user experience of the web page. Therefore, the search engine algorithms published outside are ambiguous, in order to avoid optimization staff for the SEO and SEO operations. From this, we can reason that a website in the optimization of the content is the most important, which is actually in line with the reality. Therefore, as the use of SEO to promote the website to sell products of the enterprise, do SEO can not only consider the traffic problem, but also to consider how to convert the traffic to the problem. After all, there is no conversion of traffic is also wasted, we want to do is not pure traffic station, but to be able to get advice on the marketing site.

Conclusion:

The structure of the website is the city, the content of the text is the main, external links are supplemented, to create a high-quality and precise business model, which is also the direction of the development of the network. An excellent website should be able to directly reach the business level, for users to dispel doubts and solve problems, thereby promoting orders. A good website needs the support of the enterprise, website technology is the foundation, product content planning and corporate image building needs the cooperation of the company.