Continuing from the previous note, we continue to discuss how to improve your website's ratings. Here are some suggestions, especially for webmasters who are trying to improve the performance of their websites.

1. Continuously updated content

When your site is small, don't expect a particular article or page to bring in a lot of traffic right away. This is unrealistic and unsustainable for a new site. Believe in probability and the law of large numbers, and constantly update and optimize your content. The freshness of your content is the biggest advantage you will have over the high-powered sites. It's hard to maintain, but it's the right thing to do.

2. Don't rely entirely on AI

雖然ChatGPT和Claude等AI工具非常強大，但不要以為AI可以一勞永逸地解決內容產出問題。過去的一兩年中，Google的核心更新（Core Update）和有益內容更新（Helpful Content Update）已經淘汰了無數低品質的網站。雖然Google在不同場合表示，他們不會單獨針對AI內容，而是關注內容對使用者是否有幫助，但依賴AI生成的低品質內容仍然可能受到演算法的懲罰。

3. Keeping your head above water with SEO

Don't believe everything Google says. Many Google employees themselves don't fully understand exactly how Google search works, and SEO is a practical art, not an exact science. For optimization, testing, tweaking and iterating is the key to success, not blindly following Google's public statements or guidelines.

To summarize, improving your website's ratings requires consistently updating valuable content, not relying too much on AI tools, and staying conscious of your SEO efforts. This is the only way to achieve good rankings and traffic in a competitive environment.